Every startup’s journey is littered with obstacles, and perhaps one of the most daunting is securing that all-important funding.

Startups and the need for funding go hand in hand, like two inseparable companions. Among the various funding options available, grants stand out because they rarely come with strings attached.

An elevator pitch is a familiar concept, often associated with the quick sell of an idea in the time it takes an elevator to reach its destination.

Although available year-round and non-refundable, grant funding is not simply given to startups without purpose.

If you're a founder wondering, "How do I navigate this maze and emerge successfully?" — you're in the right place.

Imagine you're shopping for shoes. You wouldn't buy every attractive pair you see, right? You'd look for the one that fits, matches your style, and feels comfortable.