Navigating the Grant Application Process: How to Measure Your Startup's Grant Readiness

October 9, 2023
min read

Startups and the need for funding go hand in hand, like two inseparable companions. Among the various funding options available, grants stand out because they rarely come with strings attached. Though few startups are well-prepared for grant funding, many startups approach grant funders seeking financial help, attracted by the non-repayable nature of grants. In this blog post, we will guide startups in assessing their readiness for grants 

As a startup founder, before you consider applying for a grant, be sure to have answers to these questions:

Who are you?

Self-awareness plays a crucial role in the grant application process. Startup founders must clearly understand their organization and team before crafting a proposal. This involves creating a document that outlines the organization's profile, explicitly highlighting the team's relevant backgrounds and experiences. This profile should also showcase any noteworthy accomplishments from previous projects. When a startup lacks a significant track record, the document should emphasize the qualifications that illustrate the team's capability to carry out the proposed project if granted funding successfully.

What Drives Your Venture?

Consider the essence of your startup as a response to a pressing issue, much like the way an umbrella serves as a refuge from rain or sun. Begin by sculpting your project idea around a distinct problem or a market void. Funders are keen to uncover the zeal fueling your quest to resolve this problem. Should your startup propose a product or service, it's paramount to articulate why addressing this issue holds significance. Even if not directly requested, possessing a vision and mission statement harmonized with your project can amplify your appeal to funders. In a nutshell, your startup should harbor a robust rationale for pursuing a grant.

Why is this Mission Important?

When applying for grants, merely stating a problem isn't enough; it's crucial to explain why solving this problem matters. Many grant applications fall short as they fail to clarify this. For instance, consider a town with a lack of clean drinking water. While some might see a business opportunity in selling bottled water, the real issue is the community's health and well-being at stake. The challenge here isn't just about identifying a problem but also expressing why it's crucial to address it and how your startup plans to make a positive impact. By doing so, you illustrate a clear understanding and a determined resolve, which are essential in securing grant funding.

What do you expect to achieve?

Just because grants don't have to be paid back doesn't mean you should apply without a clear purpose. Grant providers want meaningful outcomes and assess whether their money was used wisely. For example, a startup selling military equipment might secure funding if it aims to help war-affected individuals. On the other hand, a startup seeking funds for general training without clear goals and impact metrics may struggle to secure funding. Before seeking funding, defining your project's goals, objectives, targets, projections, and intended impact is crucial. Funders want to fund initiatives with well-defined plans and measurable results.

How much do you need?

Funding is the lifeblood of any project, and the heart of a grant proposal is a well-crafted budget. Yet, many stumble here, with sky-high or muddled budget requests often leading to a swift 'no'. It's easy to get carried away thinking that grant money is free, but asking for more than you need can raise eyebrows. Imagine a friend asking to borrow money for a crucial project but then splurging on extras. You'd hesitate to lend again, right? Similarly, funders want to see that you've thought things through, that every dollar has a purpose. So, before penning down your proposal, roll up your sleeves and dive deep into the numbers. Sketch out a budget that covers all bases, breaking down the costs clearly. It's like giving funders a clear roadmap of how their support will fuel your venture from start to finish. This meticulous approach not only shines a light on your professionalism but also nudges the grant doors ajar, inching you closer to that coveted 'yes'.

What Will You Bring to the Table?

The landscape of grant funding is evolving, with many funders now seeking a dash of commitment from the grantees alongside their monetary support. It's like a communal dinner, where everyone is expected to bring something to the table. The idea of "free funding" now comes with a slight catch - some grants ask for matching funds or in-kind contributions. So, as a startup hungry for grant funding, you need to lay out clearly what you’re bringing to the feast. Your contribution could span the spectrum - it might be a financial injection, a treasure trove of expertise, or in-kind offerings like resources or services. Even a seemingly modest contribution, like your unique skills, is a testament to your dedication. It's about painting a vivid picture for the funders, showing that you're not just there to take, but you’re ready to roll up your sleeves and dive into the mission together. This shared venture, spotlighted in your proposal, not only adheres to the evolving grant norms but also fosters a sense of partnership, making your grant application resonate with promise and shared purpose.

Is There a Timeline for Your Project?

Every grant comes with a ticking clock, underscoring the necessity for a clear project timeline from the get-go to the final bow. It's like planning a road trip; you need to know when you're hitting the road and when you aim to reach your destination, with some notable stops along the way. The sweat and toil poured into drafting an application could drain away if there's no well-marked timeline showcasing key milestones and their respective deadlines. As a startup founder, it's your task to breathe life into your idea, framing it within a clear start and end date. It's a common query, almost a refrain, in the realm of grant applications or Request for Proposals (RFPs) - they want to see your game plan unfold against time. Having this timeline is like handing over a clear, well-charted map to funders, showing them the path your project intends to traverse, milestone by milestone. This not only adheres to the grant requisites but also casts a spotlight on your meticulous planning and readiness for execution, making your proposal stand out in a sea of hopefuls.


Obtaining grant funding for a project is no easy task and can be quite challenging for new startups. The path to securing grants is open, but it only welcomes startups that are well-prepared for the journey. For startups seeking grant funding, it's crucial to prioritize having documents like a concept note, business plan, or pitch deck to demonstrate their readiness. These documents help answer the grant readiness questions effectively and make the entire grant application process smoother:

Concept Note

A concept note is a concise document and a precursor to a detailed proposal that outlines the fundamentals of a project. It overviews the project's purpose, objectives, methodology, and expected outcomes. The concept note acts as a brief, structured pitch that allows potential stakeholders or funders to quickly grasp the essence of the project and decide whether it aligns with their interests and priorities. 

Business Plan 

A business plan is a comprehensive document that details every aspect of a business, from its concept and strategy to financial projections and operational procedures. It serves as a startup roadmap and includes a mission statement, market analysis, product or service description, marketing and sales strategies, organizational structure, financial forecasts, and funding requirements. 

Pitch Deck

A pitch deck is a visual presentation designed to capture the funder's attention. It consists of slides that convey the essence of their startup or project to potential funders. It converts the concept note or business plan into a concise, engaging format, highlighting essential information such as the problem being addressed, the solution offered, market opportunities, revenue model, team, and financial projections.

Do you need help with putting together these documents? Start here.

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