Funded: 9 Tips for Early-Stage Startups Looking To Secure Grant Funding 

November 9, 2023
min read

Welcome to the ultimate guide designed to empower early-stage startups in Nigeria with the essential roadmap for securing grant funding. Faced with a crowded startup landscape—boasting over 3,360 startups according to Statista's 2022 report—the quest for financial resources becomes not just a desire, but a necessity for survival and growth. Whether you're building the next tech unicorn or pioneering social change, grant funding offers a unique lifeline that could elevate your startup from ideation to implementation. Let's delve into the critical steps that could transform your startup's funding dreams into a reality:

  1. Research Grant Opportunities: Grant opportunities abound but you have to search where they are. Invest time in researching grant opportunities that match your startup's mission, industry, and goals. This is because grants are more likely to be awarded to startups that align with the funder's mission and values. 

  1. Understand Eligibility Requirements: There are various types of grants, including government grants, foundation grants, and corporate grants each with specific eligibility criteria. For example, some foundations do not fund for-profit startups. Applying for such a grant can be a waste of time for a for-profit startup. Ensure that your startup meets the announced criteria before applying. Common factors to note include location, industry, size, and purpose.

  1. Write a Grant Proposal: Your means of communicating your ideas to the funder is through a proposal and must be well utilized. A well-crafted grant proposal that clearly articulates your startup's mission, goals, and how the grant will be used to achieve them is required. The proposal must be specific, persuasive, and meet all the grant requirements, including a detailed budget that outlines how you intend to use the grant funds. 

  1. Work with Timelines: Grant opportunities are timely. Aside from having time of availability, the application processes can be lengthy. For an early-stage startup new to the space, it is advisable to start early and be prepared for long waiting periods between application submission and the decision. Some grant review processes take up to half a year. 

  1. Build Relationships with Funders: Just as you have to maintain a good relationship with your friends and families to get their support, such is required with funders as well. Building relationships with grant providers and stakeholders can increase the chances of winning. This can be done by attending networking events, workshops, and conferences to connect with potential funders.

  1. Have a Track Record: Even as an early-stage startup, you need to have either a track record of success or a strong team with a clear vision that can increase your chances of securing grants. This is needed in the proposal to show your strength and capacity to manage and use funds judiciously for intended purposes. Grant providers are interested in knowing their investment is in the right hands. 

  1. Develop a Sustainability Plan: Before applying, you must consider the long-term sustainability of the project. Grants are for a fixed period, hence, the need for a plan for sustaining the project beyond the grant term. Relying solely on grant funding can be risky and showing reliance on a grant in an application can lead to rejection. Other funding sources to reduce dependency on grants should be identified first. 

  1. Rejection is Common: Grant rejection is common, even for existing or mature startups. This has little to do with the quality of the idea or the viability of your business. Grants are by nature, very competitive. Rejections should not be seen as a reason to stop chasing grant funding but as an opportunity to learn and improve your applications. But if you continue to get rejection after rejection, consider hiring a professional grant writer. 

  1. Get a Professional Grant Writer: Grant writing is not just any form of writing and if this isn't a founder’s forte, such a startup must consider seeking professional help. For example, Ishola, a social healthtech entrepreneur had written almost 100 proposals without winning any grant. She hired Grant Master and won a grant on her first try. Remember, a compelling grant application is crucial for success. Hiring experts can save you countless hours in grant application, finding the right grant opportunities and even managing grant funding after you win a grant.


Securing grant funding is undeniably competitive but armed with the practical insights offered in this blog post, your startup is well on its way to overcoming the financial barriers that stymie growth. The journey from startup to success story is often fraught with challenges, but remember: the first step in overcoming them is being well-prepared. May this guide serve as your blueprint. Engage with professionals like Grant Master to fine-tune your grant applications, and take your startup from a mere vision to a vibrant reality. Now, it’s time to take action and make those dreams come true.

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